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Monday, June 28 • 1:00pm - 1:50pm
The Rise of Zero-Proof & Low-ABV Drinks

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Learn how zero- and low-proof drinks have evolved from a fad to an industry trend that’s here to stay. A significant portion of guests want and expect to find alcohol-free and low-ABV drinks on menus. Some are sober, some are sober curious and some simply equate low- and no-alcohol options with a healthier lifestyle. Whatever their reasons, they’re willing to pay for thoughtful options that fit their needs. Operators need to adapt, adjusting their beverage programs and staff training accordingly to provide guests with an elevated guest experience that generates revenue. Hear from bartenders and bar owners who work in one of the dominant drinking towns in the country and learn how they’re addressing this need.

avatar for Juyoung Kang

Juyoung Kang

Lead Bartender, The Dorsey at The Venetian Resorts
Lead bartender at The Dorsey inside The Venetian Resort, Juyoung Kang has become anindustry icon by working her way up in the ever-expanding world of mixology, while also usingsavvy networking acumen to establish herself as one of the top tastemakers in the country.Kang began her... Read More →
avatar for Tim Rita

Tim Rita

Brand Ambassador, Lyre's Non-Alcoholic Spirit Co.
Tim Rita is an award-winning Mixologist who has represented prestigious spirit brands and portfolios providing training, education, cocktail conception, and national account support to the marketplace. Now currently the Las Vegas Brand Ambassador for Lyre's Spirit Co., the World's... Read More →

Monday June 28, 2021 1:00pm - 1:50pm PDT