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Tuesday, June 29 • 10:00am - 10:50am
The Fringe Benefits And How They Grow Your Business

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Millennials and Generation Z are huge assets to your team and an impactful part of our culture. This session focuses on listening to your workforce’s ideas, engaging their creativity, promoting their passions and putting more dollars into your pocket. Profitability is important, but it’s not possible without the people behind it. And if they don’t feel like you’re authentically engaged, you’re already losing money. That doesn’t work. This concept works. Learn how craft an internal message that speaks to the motivational factors of this group of people to start building loyalty and reducing attrition.

avatar for Christie Lawler

Christie Lawler

Founder & Owner, CJL CONSULTiNG
Christie Lawler is a leading expert in beverage marketing as the Founder & Owner of CJLCONSULTiNG, a beverage marketing agency that houses a nonprofit organization – The WITIGroup, and a line of infusion and mixology products – JAB MiXOLOGY. She is a public speaker,and will be... Read More →
avatar for Mike Herchuck

Mike Herchuck

Director of Operations, American Social Bar & Kitchen
@mherchuck1 | Mike serves as the Director of Operations for American Social Bar & Kitchen where he balances his vast experience in both restaurant operations and marketing.  He leads the development and implementation of standards, training and marketing programming.  As a high-volume bar an... Read More →
avatar for Kristen Wheaton

Kristen Wheaton

Vice President of Venue Experience, Alamo Drafthouse Cinema
Kristen Wheaton is Vice President of Venue Experience at Alamo Drafthouse Cinema, which Entertainment Weekly calls the “Best Theater in America.” Kristen is responsible for the guest experience that makes Alamo Drafthouse so special, including food and drink menus themed to the... Read More →

Tuesday June 29, 2021 10:00am - 10:50am PDT