Nightclub & Bar Show 2021

We’re sitting down with celebrity mixologist and co-founder of Spirits in Motion, Phil Wills, to hear how operators are adjusting their beverage menus to be brilliant in taste, execution, and profitability. With a vast experience in corporate training and independent bars, Wills will share what he looks for in a bartender and how to bring out their best. In addition, he will share the tried-and-true methods for creating cocktails on draft, developing balanced menus, and how to appeal to the forever-changing consumer palates. If you want to unlock the full potential of your beverage program, do not miss this session!