Nightclub & Bar Show 2021 has ended
Back To Schedule
Monday, June 28 • 2:00pm - 2:50pm
Drafting Your Most Profitable Beverage Menu

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
We’re sitting down with celebrity mixologist and co-founder of Spirits in Motion, Phil Wills, to hear how operators are adjusting their beverage menus to be brilliant in taste, execution, and profitability. With a vast experience in corporate training and independent bars, Wills will share what he looks for in a bartender and how to bring out their best. In addition, he will share the tried-and-true methods for creating cocktails on draft, developing balanced menus, and how to appeal to the forever-changing consumer palates. If you want to unlock the full potential of your beverage program, do not miss this session!

avatar for Phil Wills

Phil Wills

Co-Founder, Spirits In Motion
Phil Wills has been in the bar business for over 20 years. His experience comes from all types of establishments. Corporate restaurants, independent local bars, major night clubs, and high-end mixology craft cocktail bars. In 2011 he started his own consultancy, The Spirits In Motion... Read More →

Monday June 28, 2021 2:00pm - 2:50pm PDT