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Tuesday, June 29 • 11:00am - 11:50am
Owning the Diversity Dollar: Build a Killer Sales and Positioning Strategy

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What is your company doing to educate yourself on growing sales through diversity? It's a question that many companies fail to answer. The hospitality market is becoming more saturated every day - with employees becoming employers and mergers changing the landscape, how does your company stand apart and grow market share? Better yet, what share of the market are you leaving behind? There's a lot of conversation around hiring when it comes to diversity - but what about other overlooked aspects like purchasing products from different brands in your industry?

avatar for TaChelle Lawson

TaChelle Lawson

Founder and President, FIG Strategy & Consulting
Passion. Drive. Responsibility. Leadership. Integrity. These are the qualities that have cemented TaChelle Lawson’s reputation as a dominant force in the luxury service, hospitality, food & beverage, and fashion industries, for over two decades.As Founder and President of FIG Strategy... Read More →

Tuesday June 29, 2021 11:00am - 11:50am PDT