Nightclub & Bar Show 2021

You don’t need a dedicated PR team or full-time marketing manager to get meaningful press coverage; all you need is to understand how the media industry works. This panel will break open the world of newspapers, magazines and blogs so you can start to get the coverage your venue deserves. Led by Sarah Engstrand, Bar & Restaurant’s Editorial & Content Director, this session brings together journalists, editors, and PR agencies to teach you how to get your story published. Find out what readers actually want to know, what editors want to write and how you can get your venue covered by the leading publications. This panel will cover pitching, working with influencers, figuring out your story, and growing media relationships organically - come armed with questions for the Q&A portion at the end.