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Monday, June 28 • 4:00pm - 4:50pm
An Insider’s Guide to Getting Press Coverage (Without a PR Team)

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You don’t need a dedicated PR team or full-time marketing manager to get meaningful press coverage; all you need is to understand how the media industry works. This panel will break open the world of newspapers, magazines and blogs so you can start to get the coverage your venue deserves. Led by Sarah Engstrand, Bar & Restaurant’s Editorial & Content Director, this session brings together journalists, editors, and PR agencies to teach you how to get your story published. Find out what readers actually want to know, what editors want to write and how you can get your venue covered by the leading publications. This panel will cover pitching, working with influencers, figuring out your story, and growing media relationships organically - come armed with questions for the Q&A portion at the end.

avatar for Sarah Engstrand

Sarah Engstrand

Editorial & Content Director, Bar & Restaurant

avatar for Nina King

Nina King

Managing Editor, Las Vegas Magazine
Nina King is a food editor and writer at Las Vegas Magazine and has been in publishing in Las Vegas for the last 21 years with Greenspun Media Group where she has been introducing relatable trends to readers and reminding them why classic restaurants are classics. King also enjoys... Read More →
avatar for Emmy Kasten

Emmy Kasten

Freelance Editor
Emmy Kasten was most recently the Editor-in-Chief of Vegas magazine, Las Vegas’ longest-running and most distinguished luxury lifestyle publication. Before arriving in Las Vegas just over four years ago, she was at the helm of several significant regional magazines including Modern... Read More →
avatar for Alissa Kelly

Alissa Kelly

Chief Executive Officer, PR Plus
Being a Las Vegas native, Alissa began her career with PR Plus as an office manager, as she knew it would get her foot in the door and allow her an opportunity to learn the inner workings of the company.Shortly after joining PR Plus, an account executive position opened, and Alissa... Read More →
avatar for Stephanie Wilson

Stephanie Wilson

CEO/Founder, Wicked Creative
Stephanie Wilson founded Wicked Creative, one of the top public relations firms in Las Vegas, in 2006. She has since expanded the boutique public relations firm with additional offices in San Diego, Portland and Dallas. In her 20+ years of experience in advertising, marketing and... Read More →

Monday June 28, 2021 4:00pm - 4:50pm PDT