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Monday, June 28 • 4:00pm - 4:50pm
Raise the Bar: Through Training & Elevating the Cocktail Experience

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This must-attend seminar will be set up as a discussion with demonstrations from these top
experts in the hospitality industry. These experts will lay out three essential components to
ensure your establishment is delivering the customer experience necessary to be successful in
this new dining and drinking landscape! They will be talking about the importance
of implementing a structured training program that will motivate your staff and build their
confidence to achieve consistency and consumer spending, elevating guest experiences by
making simple changes to your cocktail presentation to build visual value, and adding a culinary
element to your cocktail program that allows you to expand on flavor while keeping costs low.
As customers’ expectations rise, so should your staff, presentation, and offerings!

avatar for Art Sutley

Art Sutley

Director of Strategic Accounts, Savage & Cooke Distillery
Art Sutley, Nightlife & Hospitality Expert, has been in the restaurant/bar space for over 19 years. He was one of the industry experts behind Bar Business Magazine for 13 of them. As an educator in the industry, he speaks at many of the top restaurant and cocktail tradeshows globally... Read More →
avatar for Phil Wills

Phil Wills

Co-Founder, Spirits In Motion
Phil Wills has been in the bar business for over 20 years. His experience comes from all types of establishments. Corporate restaurants, independent local bars, major night clubs, and high-end mixology craft cocktail bars. In 2011 he started his own consultancy, The Spirits In Motion... Read More →
avatar for Mia Mastroianni

Mia Mastroianni

Hospitality Expert
With over 15 years of experience in the service industry from Boston to Los Angeles, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for the who's who... Read More →

Monday June 28, 2021 4:00pm - 4:50pm PDT