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Candace MacDonald

A brand strategist with over 15 years of experience, Candace has worked for a range of clients from large corporations to multi-concept operators to Silicon Valley start-ups. In 2019, she co-founded Carbonate with industry veteran Andrew Freeman. Carbonate is a brand strategy and creative services agency with a focus on hospitality. Prior to launching Carbonate, Candace was Managing Director of Consulting Services at Carbonate’s sister company, af&co., one of the country’s leading hospitality consulting firms. In this role, she led a team in creating, launching and refining brand identities for over 40 different restaurants and culinary experiences. She also led the publication of af&co,’s highly regarded annual hospitality trend report. With experience across a wide range of channels, Candace is a results-oriented marketer, experienced at translating creative vision into communications programs that build brands and generate revenue. Candace holds a B.S. in Communications from Northwestern University and an M.S in Integrated Marketing Communications from Northwestern University’s Medill School.

My Speakers Sessions

Monday, June 28

9:00am PDT