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avatar for Christie Lawler

Christie Lawler

Founder & Owner
Christie Lawler is a leading expert in beverage marketing as the Founder & Owner of CJL
CONSULTiNG, a beverage marketing agency that houses a nonprofit organization – The WITI
Group, and a line of infusion and mixology products – JAB MiXOLOGY. She is a public speaker,
and will be releasing her first book in 2021. She is also the host of Lawler Out Loud: Mixing up
the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the
hospitality industry.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a
501(c)(3) foundation focused on empowering and supporting the women of the hospitality
industry. In just two years, the foundation has grown from an idea to a collective of nearly 70
female leaders across the food and beverage industry. She is also known for creating the only
non-profit, female-only, invitation-only conference in the hospitality industry – The WITI

In 2020, Christie launched her first product line with the release of JAB MiXOLOGY, a line of
infusion jars and products that create hand crafted cocktails in two simple steps. JAB stands for
“just add booze” and simplifies the process of mixologist-crafted cocktails for the consumer. By
taking the guesswork out of mixology, the in-home cocktail experience is elevated and

Christie is proud be a member of the Female Founders Collective as well as volunteering as a
CORE Ambassador and serving as an advisory board member for “The Bar” with Datassential
and serving on the Glancy Wine Education Foundation Board of Directors. CJL CONSULTiNG is
WBENC Certified as a Woman-Owned Small Business.