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Nightclub & Bar Show 2021
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avatar for Ronn Nicolli

Ronn Nicolli

Zouk Group, Resorts World Las Vegas
Vice President of Marketing, Vice President of Lifestyle Marketing
With over 20 years of marketing and nightlife experience and a resume that resembles a ‘best of’ list of some of the biggest brands in the hospitality and entertainment industries, Ronn Nicolli is a veteran in his craft. The Youngstown, Ohio native moved to Las Vegas as a bright-eyed and eager twenty-something, never intending to stay in the area for long. But with evident skills and the ability to quickly adapt in his field, the marketing professional grew rapidly in his career, leaving a major mark on the city’s nightlife scene and quickly climbing the ranks. Today, Nicolli looks to play a fundamental role in the opening of the Strip’s first resort in over a decade, Resorts World Las Vegas, as vice president of lifestyle marketing. In this role, Nicolli directs marketing strategy for the resort’s lifestyle programs, including oversight of its nightlife venues in partnership with Zouk Group, Resorts World’s nightlife partner out of Singapore. Simultaneously, Nicolli serves as vice president of marketing for Zouk, providing support for the lifestyle destination group’s international projects. No matter the hat Nicolli wears, he hopes to bring unique ideas and collaborations to the table and establish a strong ideology and culture for both the Resorts World and Zouk brands.

Nicolli’s Vegas journey began as a promoter at Wynn Las Vegas in 2005, where he quickly learned the ropes and transitioned to a promotions manager role the following year. By 2011, he was executive director of marketing for the luxury casino-resort, managing the property’s marketing team and directing all digital marketing projects, before being promoted to senior executive director of nightlife marketing in 2016. In this position, Nicolli developed strategic placements for billboards, magazines, online banners, and more, overseeing all advertising and media opportunities and directing elements of marketing for the nightlife division’s celebrity talent. During his tenure at Wynn Las Vegas, Nicolli made a monumental impact on the resort’s entertainment programs and provided the vision and guidance for some of the city’s most notable nightlife venues including Intrigue Nightclub and XS Nightclub.
In 2018, Nicolli brought his expertise to another Vegas property, serving as senior vice president of creative strategy for Palms Casino Resort where he co-led the nightlife division, overseeing talent, integrated property marketing, and public relations for the department during its $620 million renovations. During his time at Palms, he led creative concept meetings and established communication plans to connect all departments, developing a cohesive and welcoming brand for customers.

Extremely passionate about his career, Nicolli loves the ever-evolving nature of nightlife and how he’s constantly challenged to produce out-of-the-box ideas. Inspired by his mentor and long-time industry executive Scott Menke, he looks to follow in his footsteps and bring a sense of accomplishment, pride, and joy to his career and each of his endeavors. Nicolli is committed to his family values, happily married for 11 years, and a father to two daughters.

My Speakers Sessions

Monday, June 28
 

2:00pm PDT