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TaChelle Lawson

FIG Strategy & Consulting
Founder and President

Passion. Drive. Responsibility. Leadership. Integrity. These are the qualities that have cemented TaChelle Lawson’s reputation as a dominant force in the luxury service, hospitality, food & beverage, and fashion industries, for over two decades.

As Founder and President of FIG Strategy & Consulting, Lawson counsels a diverse and elite clientele who’ve come to rely on her brand-building and preservation prowess. Services include brand strategy, business management consulting, culture transformation, leadership training, diversity & inclusion, and strategic sourcing. As a strategic planner and business developer, Lawson has lent her expertise in business analysis, strategy, management, and media to multiple $100 million ARR companies looking to maximize the effectiveness of their outreach, brand-building, and marketing efforts.

To date, Lawson’s client brands include Louis Vuitton, Lexus, NASCAR, Porsche, Red Bull, Coca-Cola, Nike, Sprint, Toyota, Mercedes-Benz, Tyson Foods, Heineken, Lamborghini, and Lancôme, to name several. She’s also worked with the Las Vegas Motor Speedway, Sonoma Motor Speedway, the America’s Cup, the U.S. Open, and the James Beard Foundation. Lawson is also a strong believer in and champion of a diverse workforce; to wit, she is actively working to change the narrative of diversity and inclusion by challenging companies to go beyond agency-centric metrics to instead focus on creating lasting value for their clients.

Lawson is an active mentor to young women entering the workforce and has served on several boards and advisory councils throughout the course of her career, including Las Vegas Business Academy, Serenity Springs, and Project Real. She currently serves on the Business Development Advisory Council (BDAC) for Clark County, NV and the Entrepreneurship & Leadership Advisory Board for UNLV. 

My Speakers Sessions

Tuesday, June 29

11:00am PDT